Equity crowdfunding will democratize the opportunity for small investors to have access to ground floor investments. While many small businesses that go down this path will inevitably remain small – or fail – this is a natural part of the entrepreneurial process. And who should decide which investments an individual should choose? The broker on the other end of the line? The ubiquitous Securities and Exchange Commission? Perhaps that respected investment advisor that has done oh so well for his or herself that, well she certainly must know what is best for you. No. This decision is for the person who earned the money and has the right to decide how they consume (spend) or invest their proceeds.